Re:textile has been a very valuable partner in the making of our Re:Design collection. Adrian and Anna-Karin are true redesign experts so we let them answer a few questions!
Re:textile is an organization that works both with research and collaborations with other companies. We are a research project that investigate and develop design processes and business models for redesign. A major part of our work is collaborating with different organisations who want to work with redesign and circular economy.
Our goal at Re:textile is to contribute to decreased consumption of resources through new design processes and business models and we are very happy to have done this project together with Lindex. Working with Lindex as a partner, with your strong fashion and broad target group, helps us to take redesign from nisch to a larger market which can really make a difference.
We need to move towards a maximised use of the resources we consume and an increased lifetime for products. Textile recycling is one way to increase the circularity, but before we recycle we need to have exhausted the products entire potential. It will be important that we design for longevity and take ‘redesignability’ into consideration from the beginning. That would mean to prepare for the garments second and third life in the first design stage. Circularity in the textile industry needs to be large scale rather than pilots and occasional collections, which will require more faceted revenue models than only being profitable in selling new products.
The biggest challenge is that the overall economy is not adjusted for circularity today, which makes it difficult to work in a circular way and still have a good profitability. It is also challenging that there are no longer enough textile knowledge in many places of the world. For example, there is very little textile knowledge left in Sweden since most of the production has been moved abroad many years ago. Shipping products back and forth to the production countries far away contradicts the goal with a circular business model. The lack of widespread knowledge is therefore a significant challenge for working circular on a large scale.
Re:textile is project organization that is financed by the region of Västra Götaland and Borås – Sjuhärads local authority. It is driven in association with Science Park Borås, Marketplace Borås as well as several organisations, companies and entrepreneurs in Västsverige.