As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.
Lindex and the Swedish fashion brand By Malina are collaborating to create a holiday wardrobe featuring 26 pieces, with everything you need for your holiday. By Malina’s strong artistic idiom featuring bright colours and beautiful prints has been integrated into Lindex’s world. The collection will be launched online and in selected stores in all markets 9th May, 2019.
Lindex is one of Europe’s leading fashion brands, with approximately 470 stores in 17 markets and sales online. Lindex offers inspiring and affordable fashion for the fashion interested and conscious woman. The assortment includes several different concepts within women’s wear, kids’ wear, lingerie and cosmetics. Lindex sustainability promise is to make a difference for future generations by empowering women, respecting the planet and ensuring human rights.