A word from our product developer

As a responsible fashion company we are committed to do what we can to reduce our environmental impact and act with both people and planet in mind. Ismail Demir, Global Product Developer at Lindex Bangladesh office, is one of the colleagues working on the sustainable denim project. As the denim expert he is, we let him answer a few questions!

What are the challenges within denim production?

In general the challenges for denim production are the same as within textile production in total; all textile production requires a lot of water, energy and chemicals. But in denim production the consumption is intensified with the many washes needed to get the right look. As denim producers we need to alter and reduce production methods that has a negative impact on the environment and for us, the biggest denim challenge is to drop some washes and change the recipes at the same time as we achieve the right look.

Why does denim production require so much water, energy and chemicals?

To give denim the fashion look that we want, it often requires many technical processes like dyeing and stone washing for example, which are water and energy based processes. That’s why denim is consuming even more water, energy and chemicals than other garments. Many washes equals much water, and as washes usually are heated it also means much energy. Some of the washes contains coloring and chemicals, and with much water in the wash more chemicals has to be used.

What does sustainable denim really mean?

Sustainable denim means that, besides using sustainable cotton, the washing process is made more efficient where we have been able to decrease the amount of washings for each item. When less water is used, less energy is normally consumed to heat up the washing water and less chemicals has to be added.

The news

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Lindex opens store in Denmark

Lindex will open store in Denmark this autumn. The store will be operated by a franchisee and will open in the attractive shopping centre Fields in Copenhagen.
May 14, 2019

Lindex and By Malina create the ultimate holiday wardrobe

Lindex and the Swedish fashion brand By Malina are collaborating to create a holiday wardrobe featuring 26 pieces, with everything you need for your holiday. By Malina’s strong artistic idiom featuring bright colours and beautiful prints has been integrated into Lindex’s world. The collection will be launched online and in selected stores in all markets 9th May, 2019.
April 30, 2019

Strong quarter for Lindex with sales growth and increased profitability

Today, Lindex presents its sales and result for the first quarter and reports a continued strong sales growth and increased profitability.
April 30, 2019

Read all news

Welcome to Lindex!
Lindex website uses cookies to provide the best possible user experience. If you continue without making any changes you allow this. Read more about cookies here