A word from our product developer

As a responsible fashion company we are committed to do what we can to reduce our environmental impact and act with both people and planet in mind. Ismail Demir, Global Product Developer at Lindex Bangladesh office, is one of the colleagues working on the sustainable denim project. As the denim expert he is, we let him answer a few questions!

What are the challenges within denim production?

In general the challenges for denim production are the same as within textile production in total; all textile production requires a lot of water, energy and chemicals. But in denim production the consumption is intensified with the many washes needed to get the right look. As denim producers we need to alter and reduce production methods that has a negative impact on the environment and for us, the biggest denim challenge is to drop some washes and change the recipes at the same time as we achieve the right look.

Why does denim production require so much water, energy and chemicals?

To give denim the fashion look that we want, it often requires many technical processes like dyeing and stone washing for example, which are water and energy based processes. That’s why denim is consuming even more water, energy and chemicals than other garments. Many washes equals much water, and as washes usually are heated it also means much energy. Some of the washes contains coloring and chemicals, and with much water in the wash more chemicals has to be used.

What does sustainable denim really mean?

Sustainable denim means that, besides using sustainable cotton, the washing process is made more efficient where we have been able to decrease the amount of washings for each item. When less water is used, less energy is normally consumed to heat up the washing water and less chemicals has to be added.

The news

Lindex invests in start-up – new underwear brand Closely

Lindex joins as partner in Closely, a new Swedish underwear brand for women. The partnership is part of Lindex's work to create new growth opportunities. Behind Closely are two of Sweden's best-known creatives, Tove Langseth and Filip Nilsson. 
November 15, 2019

Lindex’s customers raise 969 000 EUR to cancer research

With great commitment, pride and a specially designed collection, Lindex has together with its customers raised 969 000 EUR to cancer research.
November 12, 2019

Lindex recalls snap-on bracelet with a cat head

We have discovered that a snap-on bracelet with a cat head is incorrectly constructed and does not meet Lindex’s safety requirements. The metal component inside the bracelet is not properly protected which means that its sharp edges may pose a risk of injury. 
November 6, 2019

Lindex increases sales and maintains its strong result

Lindex is performing well, as indicated by its interim result and sales from the third quarter. The fashion company maintains its strong performance, demonstrating improved result and increased sales in all markets. 
October 30, 2019

Lindex in collaboration with Something Borrowed

Lindex starts renting out clothes and through their business Something Borrowed, they give their customers the opportunity to rent premium garments from the fashion company’s Extended collection.
October 24, 2019

Lindex launches new code of conduct with focus on gender equality

Lindex launches the ‘Lindex Code of Conduct’ with a strong focus on gender equality. The new code of conduct makes Lindex one of the first major fashion companies to integrate gender equality in its basic requirements for textile production and all business partnerships.
October 15, 2019

Read all news

Welcome to Lindex!
Lindex website uses cookies to provide the best possible user experience. If you continue without making any changes you allow this. Read more about cookies here