In spring 2016, we introduced our very first upcycled item – a sneaker made from re-used denim fabric collected by Myrorna, partially from Lindex reuse and recycling initiative in Swedish stores. The denim sneaker was made in collaboration with the Swedish second hand store Myrorna and Fair Unlimited.
Using denim fabric from the post-consumer recycling flow is a natural part of our ongoing work to reduce our environmental footprint. When upcycling old garments that normally would have gone to waste to become new products, we reduce the use of raw materials, saving water, energy and chemicals in production, says Sara Winroth, Sustainability Manager at Lindex.
Not only was the denim fabric re-used, but all parts of the sneakers were sustainable:
The denim sneakers came in sizes 34-41, and were available in selected Lindex stores and at lindex.com.
Myrorna is the largest retail chain in secondhand and number one in reuse of textile in Sweden, who aims to increase reuse in Sweden and work hard to create flows for circular fashion. They have 34 shops and collect approximately 21 tons of textile each day. They also provide job training for 2000 persons each year and the money earned supports the Salvation Army’s social work in Sweden.
Fair Unlimited works across a variety of Fairtrade, sustainable supply chains – and in collaboration with enlightened retailers, fashion brands, and other organisations – to develop and distribute sustainable products in the Nordic Region.