Even Better Denim

Even though we have made significant progress towards making our denim more sustainable, our denim journey has only begun. We continue to seek improvement and new solutions for our whole denim assortment and it all starts with our Even Better Denim styles.

When developing our Even Better Denim styles we seek innovations and make learnings about how we can produce denim in a more sustainable way. For these styles we explore new solutions and develop even more sustainable processes with the ambition to implement the improvements in our entire denim assortment.

In autumn 2017 we launched new Even Better Denim styles that have been produced with the most sustainable washing process possible. We have collaborated with Spanish denim consultants Jeanologia and with new innovative technology, we have used air and laser to achieve the results. Only 2 liters of water, one bottle, has been used in the washing process. The process is better for the environment as well as for the people who work in production. The Even Better Denim styles are also made from more sustainable materials such as post-consumer recycled cotton and recycled polyester. The styles are dyed in the cleanest indigo dye on the market which is better for both the environment and the people who work in the production, read more about it here. The styles also has more sustainable trims such as buttons, zippers and pocket bags.

Previous Even Better Denim collections

  • In spring 2016, we launched our first Even Better Denim styles that were contained organic cotton, had sustainable trims and were made with processes that saved water, energy and chemicals.
  • In autumn 2016, we launched Even Better Denim styles that contained post-consumer recycled cotton, had sustainable trims and were made with processes that saved water, energy and chemicals. The styles were also dyed in a more sustainable process, using the cleanest indigo dye on the market, read more about it here.

The news

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Lindex opens store in Denmark

Lindex will open store in Denmark this autumn. The store will be operated by a franchisee and will open in the attractive shopping centre Fields in Copenhagen.
May 14, 2019

Lindex and By Malina create the ultimate holiday wardrobe

Lindex and the Swedish fashion brand By Malina are collaborating to create a holiday wardrobe featuring 26 pieces, with everything you need for your holiday. By Malina’s strong artistic idiom featuring bright colours and beautiful prints has been integrated into Lindex’s world. The collection will be launched online and in selected stores in all markets 9th May, 2019.
April 30, 2019

Strong quarter for Lindex with sales growth and increased profitability

Today, Lindex presents its sales and result for the first quarter and reports a continued strong sales growth and increased profitability.
April 30, 2019

Read all news

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