Even Better Denim

Even though we have made significant progress towards making our denim more sustainable, our denim journey has only begun. We continue to seek improvement and new solutions for our whole denim assortment and it all starts with our Even Better Denim styles.

When developing our Even Better Denim styles we seek innovations and make learnings about how we can produce denim in a more sustainable way. For these styles we explore new solutions and develop even more sustainable processes with the ambition to implement the improvements in our entire denim assortment.

In autumn 2017 we launched new Even Better Denim styles that have been produced with the most sustainable washing process possible. We have collaborated with Spanish denim consultants Jeanologia and with new innovative technology, we have used air and laser to achieve the results. Only 2 liters of water, one bottle, has been used in the washing process. The process is better for the environment as well as for the people who work in production. The Even Better Denim styles are also made from more sustainable materials such as post-consumer recycled cotton and recycled polyester. The styles are dyed in the cleanest indigo dye on the market which is better for both the environment and the people who work in the production, read more about it here. The styles also has more sustainable trims such as buttons, zippers and pocket bags.

Previous Even Better Denim collections

  • In spring 2016, we launched our first Even Better Denim styles that were contained organic cotton, had sustainable trims and were made with processes that saved water, energy and chemicals.
  • In autumn 2016, we launched Even Better Denim styles that contained post-consumer recycled cotton, had sustainable trims and were made with processes that saved water, energy and chemicals. The styles were also dyed in a more sustainable process, using the cleanest indigo dye on the market, read more about it here.

The news

Lindex invests in start-up – new underwear brand Closely

Lindex joins as partner in Closely, a new Swedish underwear brand for women. The partnership is part of Lindex's work to create new growth opportunities. Behind Closely are two of Sweden's best-known creatives, Tove Langseth and Filip Nilsson. 
November 15, 2019

Lindex’s customers raise 969 000 EUR to cancer research

With great commitment, pride and a specially designed collection, Lindex has together with its customers raised 969 000 EUR to cancer research.
November 12, 2019

Lindex recalls snap-on bracelet with a cat head

We have discovered that a snap-on bracelet with a cat head is incorrectly constructed and does not meet Lindex’s safety requirements. The metal component inside the bracelet is not properly protected which means that its sharp edges may pose a risk of injury. 
November 6, 2019

Lindex increases sales and maintains its strong result

Lindex is performing well, as indicated by its interim result and sales from the third quarter. The fashion company maintains its strong performance, demonstrating improved result and increased sales in all markets. 
October 30, 2019

Lindex in collaboration with Something Borrowed

Lindex starts renting out clothes and through their business Something Borrowed, they give their customers the opportunity to rent premium garments from the fashion company’s Extended collection.
October 24, 2019

Lindex launches new code of conduct with focus on gender equality

Lindex launches the ‘Lindex Code of Conduct’ with a strong focus on gender equality. The new code of conduct makes Lindex one of the first major fashion companies to integrate gender equality in its basic requirements for textile production and all business partnerships.
October 15, 2019

Read all news

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