Better denim

In 2014 we began our journey towards producing our denim in a more sustainable way and in autumn 2015 we launched our first more sustainable denim styles. In spring 2016 we scaled it up and since then our entire denim assortment is Better Denim.

But we didn’t stop there, instead we challenged ourselves even more, tweaked all parts of the production processes and now our denim is more sustainable than ever. This is what it means:

  • 100 per cent of our denim is made from more sustainable cotton; recycled, organic or Better Cotton
  • 100 per cent of our denim assortment is made with more sustainable washing processes using up to 85 per cent less water
  • 100 per cent of our denim assortment is made with more sustainable washing processes using up to 70 per cent less energy
  • 100 per cent of our denim assortment is made with more sustainable washing processes using up to 45 per cent less chemicals.
  • Almost 90 per cent of our denim assortment is dyed with the cleanest indigo dye on the market. Read more here.

However, our journey towards more sustainable denim has only begun. We continue to seek improvement and new solutions for our whole denim assortment and it all starts with our ‘Even Better Denim’ styles. Read more about ‘Even Better Denim’ here.

The news

Lindex invests in start-up – new underwear brand Closely

Lindex joins as partner in Closely, a new Swedish underwear brand for women. The partnership is part of Lindex's work to create new growth opportunities. Behind Closely are two of Sweden's best-known creatives, Tove Langseth and Filip Nilsson. 
November 15, 2019

Lindex’s customers raise 969 000 EUR to cancer research

With great commitment, pride and a specially designed collection, Lindex has together with its customers raised 969 000 EUR to cancer research.
November 12, 2019

Lindex recalls snap-on bracelet with a cat head

We have discovered that a snap-on bracelet with a cat head is incorrectly constructed and does not meet Lindex’s safety requirements. The metal component inside the bracelet is not properly protected which means that its sharp edges may pose a risk of injury. 
November 6, 2019

Lindex increases sales and maintains its strong result

Lindex is performing well, as indicated by its interim result and sales from the third quarter. The fashion company maintains its strong performance, demonstrating improved result and increased sales in all markets. 
October 30, 2019

Lindex in collaboration with Something Borrowed

Lindex starts renting out clothes and through their business Something Borrowed, they give their customers the opportunity to rent premium garments from the fashion company’s Extended collection.
October 24, 2019

Lindex launches new code of conduct with focus on gender equality

Lindex launches the ‘Lindex Code of Conduct’ with a strong focus on gender equality. The new code of conduct makes Lindex one of the first major fashion companies to integrate gender equality in its basic requirements for textile production and all business partnerships.
October 15, 2019

Read all news

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