In 2014 we began our journey towards producing our denim in a more sustainable way and in autumn 2015 we launched our first more sustainable denim styles. In spring 2016 we scaled it up and since then our entire denim assortment is Better Denim.
But we didn’t stop there, instead we challenged ourselves even more, tweaked all parts of the production processes and now our denim is more sustainable than ever. This is what it means:
However, our journey towards more sustainable denim has only begun. We continue to seek improvement and new solutions for our whole denim assortment and it all starts with our ‘Even Better Denim’ styles. Read more about ‘Even Better Denim’ here.