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Better denim

In 2014 we began our journey towards producing our denim in a more sustainable way and in autumn 2015 we launched our first more sustainable denim styles. In spring 2016 we scaled it up and since then our entire denim assortment is Better Denim.

But we didn’t stop there, instead we challenged ourselves even more, tweaked all parts of the production processes and now our denim is more sustainable than ever. This is what it means:

  • 100 per cent of our denim is made from more sustainable cotton; recycled, organic or Better Cotton
  • 100 per cent of our denim assortment is made with more sustainable washing processes using up to 85 per cent less water
  • 100 per cent of our denim assortment is made with more sustainable washing processes using up to 70 per cent less energy
  • 100 per cent of our denim assortment is made with more sustainable washing processes using up to 45 per cent less chemicals.
  • Almost 90 per cent of our denim assortment is dyed with the cleanest indigo dye on the market. Read more here.

However, our journey towards more sustainable denim has only begun. We continue to seek improvement and new solutions for our whole denim assortment and it all starts with our ‘Even Better Denim’ styles. Read more about ‘Even Better Denim’ here.

The news

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Lindex opens store in Denmark

Lindex will open store in Denmark this autumn. The store will be operated by a franchisee and will open in the attractive shopping centre Fields in Copenhagen.
May 14, 2019

Lindex and By Malina create the ultimate holiday wardrobe

Lindex and the Swedish fashion brand By Malina are collaborating to create a holiday wardrobe featuring 26 pieces, with everything you need for your holiday. By Malina’s strong artistic idiom featuring bright colours and beautiful prints has been integrated into Lindex’s world. The collection will be launched online and in selected stores in all markets 9th May, 2019.
April 30, 2019

Strong quarter for Lindex with sales growth and increased profitability

Today, Lindex presents its sales and result for the first quarter and reports a continued strong sales growth and increased profitability.
April 30, 2019

Read all news

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