Our promise for future generations

For more than 60 years, Lindex has created fashion for women. Since the beginning, we have been on a journey. A journey towards better products. Towards better design. Towards a better world. We are far from perfect, but we are also far from finished.

A promise for our higher purpose

Our company vision is to empower and inspire women everywhere. Women are not only the ones who love to wear our garments – they populate every part of our value chain, from field to fitting room. We exist to empower and inspire women, regardless of their relationship to us. It is our higher purpose.

Everything we do, we do for our customers. We have a responsibility to contribute to the UN Sustainable Development Goals, because we want those who buy and wear our garments to be able to enjoy sustainable lifestyles, both today and tomorrow. And if we truly want to empower and inspire women everywhere, we cannot settle with doing good today. We need to look ahead and work for what matters both today and tomorrow. For us to better fulfil our vision, our higher purpose, we have made a promise – to make a difference for future generations. Our promise is divided into three areas:

  • Empower women
  • Respect the planet
  • Ensure human rights

What about climate and circular economy?

With our vision, we need to do everything from addressing labour conditions in factories to advocate body positivity. But that is only a part of the puzzle. We must go a step further and ask, what does it take – as a woman in today’s world – to be able to feel empowered and inspired? Other needs come first: you can’t fulfil your potential without access to clean water, food, shelter and safety. These basic needs rely on functioning natural ecosystems. If our world’s climate warms beyond the limit of 1.5 degrees, it will become a world without enough clean water and food; a world of social unrest and conflict. In this way, our vision pushes us to do more to drive circularity in the fashion industry and limit climate change.

It’s about working together

With our sustainability promise we are raising the bar for ourselves. In some areas, we have already set things in motion and the roadmap is clear. In other areas, we know what we need to achieve but have not figured out how yet. Along the way and as we progress, we will move our targets forward to make sure we keep our promise. Even if we don’t have all the answers yet, we know that transparency, inclusiveness, innovation, dedication and above all – collaboration – will get us where we need to be.

We invite everyone to join us on this journey, including our customers. We want to empower and inspire those we connect with to live more sustainably, through everything from small nudges towards sustainable choices, to creating ambassadors for sustainable lifestyles.


Together – as suppliers, partners, employees and customers – we can create a future for empowered and inspired women in a sustainable world. Join us on this journey.

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Lindex promise for future generations

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As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

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Strong quarter for Lindex with sales growth and increased profitability

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