We want you to love and take good care of your fashion to prolong the garments’ life. When you care for your wardrobe, you also give the environment some love! A part of the environmental impact originates from our habits with washing and drying methods.
Besides always following the care instructions for each garment, there are a few things you can do to make the garments last for as long as possible and reduce the environmental impact.
We often wash our clothes more than what is needed. Sometimes airing a garment or removing stains by damping with water is sufficient, and this helps to make them last longer.
The water temperature should not exceed 40˚C when hand washing. Dissolve the detergent properly. Avoid rubbing and wringing of the garment. Do not leave coloured garments to soak.
Only wash if the machine is full.
We always state the highest allowed temperature on the garment. But choose a lower washing temperature such as 30°C or 40°C in order to save energy.
Your wash will still be clean. Too much detergent can result in a poor wash and it may be difficult for the washing machine to rinse the clothes. Find out if you have hard or soft water in your area and follow the instructions on the detergent package. Soft water does not require as much detergent as hard. Preferably use an eco-labelled detergent.
Fabric softeners are not just an unnecessary cost; they also contribute to unnecessary use of chemicals. Softener can also cause some fabrics to lose its shape and function. Especially avoid fabric softener for denim, sport wear, outerwear.
Very few of our garments require dry cleaning. If a garment requires dry cleaning because of the material or accessories, we recommend that you use the alternative that has the smallest environmental impact.
Remove the clean laundry from the machine as soon as the washing program is completed, otherwise there is a risk of washing stripes or discoloration.
Dryers and drying cabinets are energy intensive, so let your clothes air dry. Though, do not dry in direct sunlight as colours can fade.