Lindex launches shopable Instagram

Lindex launches the possibility to shop via Instagram. The initiative is part of the fashion companies focus on creating a seamless shopping experience across all channels. It makes it easy and convenient for customers to be inspired and to shop.

Instagram is an important source of inspiration for our customers. We see a large and growing product engagement on Instagram and it’s a way for us to offer our customers to shop in an easy and convenient way from our Instagram feed, says  Johan Hallin, Marketing Director at  Lindex.

The initiative is yet another step in Lindex journey to strenthen the digital precence and to enhance the shopping experience. The fashion company has a precense on Instagram since 2013 and has approximately 140 000 followers.

For more information, contact:

Miriam Tjernström
Press Relations Manager, Lindex
Phone: 46 (0)31 739 50 60
E-mail: press@lindex.com

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