The past two years Lindex has involved employees as models to show the new fit concept Bra-volution. The Bra-volution campaigns have been major successes; both in terms of sales but also for the customers, as the clarity in the concept makes it easier for them to find their favourite fit.
“We want to inspire even more women to find their bra favourites and this time we’re doing the campaign together with our customers. The girls were amazing and the energy at the shoot was great, mixed with a lot’s of excitement and a bit nervousness”, says Anne-Kathrine Almark, Marketing Communication Manager at Lindex.
With over 700 applications from 13 different countries also this campaign can count as a success. From the applicants 25 women was brought to casting in Stockholm, from where 6 finalists were chosen for the shoot in London. The finalists in this year’s campaign come from Sweden, Norway, Finland and Latvia.
The campaign and the spring collection will be launched in all Lindex stores and at lindex.com on February 4.
For more information, please contact:
Tel: 46 31 739 53 13