The must haves for every man - Lindex new menswear collection

Developing on the success of Lindex first mainline men´s underwear collection the company now proudly present the next step in the LXM journey.

In the spring collection Lindex introduces the most important building blocks, the absolute must haves, in a man´s wardrobe, everyday basics such as the casual chinos, a good selection of shirts - the oxford shirt, the checked shirt and the denim shirt - as well as the short sleeved pique and the striped tee. These wardrobe essentials form the trusty toolbox that every man should have in his life. The LXM collection is an online exclusive and will be launched at www.lindex.com on February 17th.

“Being one of the leading fashion chains we, quite obvious, constantly work to develop our collections. It is important for us to be able to have a good selection of fashion items to offer our customers. We believe that the new menswear collection will attract not only our loyal customers but also new customers who appreciate and search for good quality basics,” says Nina Starck, Head of Design at Lindex.

The new menswear collection complements the favorites from autumn 2013; t-shirts, ribbed tank tops, boxer shorts, briefs and socks, all in organic cotton. Also all the striped tees and the pique shirts in the spring 2014 collection are made of organic cotton. The key words for the whole LXM collection for this spring are masculine, classic with a modern design, high quality and affordable priced.

The images of the spring LXM collection have been photographed by Rafael Stahelin and the model is Will Chalker.

For more and high-resolution images, please visit Lindex Newsroom.

For more information, please contact:
Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com

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