“Our tropical collection represents a relaxed and effortless summer mood with inspiration from Cuba, tropical prints and vivid colours. The silhouette is fluid with flirty volume and details like bare shoulders, large flounces and knots topped off with accessories like large earrings, straw hats, and flower headbands”, says Annika Hedin, Head of Design at Lindex.
The seasonal campaign film, shot under the hazing Miami sun, plays with sounds related to beloved summer moments. Accompanied by Diana Ross’ “I’m coming out” it continuous to convey the positive and feel good-attitude of the Lindex brand.
Lindex summer collection launches in store and at lindex.com on May 18.
Agency: Wednesday London
Photo: Pamela Hanson
Film: Steven Brahms
Models: Emily Didonato, Andreea Diaconu, Sabina Karlsson
Styling: Jessica Pousette, Lindex Studio
Make up: Gemma Smith-Edhouse
Hair: Paolo Soffiati