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Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

Marie has a very solid competence and experience in branding and design and starts her position at Lindex August 5. Marie has worked in leading creative roles at Monki, Björn Borg and POC Sports among others. She is also co-founder of John Sterner.

"Lindex is a very beloved and trustworthy brand that follows the woman through life. I really look forward to working with empowering women throughout their journey of life and together with Lindex’s creative teams develop and refine Lindex’s concepts and brand. The fashion company is on an exciting journey and I look forward to being part of creating an inspiring destination that is more than shopping", says Marie Paulsson.

In the new position at Lindex, Marie will be an important driving force in creating a holistic brand experience in all channels.

“It feels great to have recruited Marie to us at Lindex. Marie’s role is about being a responsive creative coach for both assortment and communication, and actively contribute to our continued development of Lindex as a strong global fashion brand”, says Henrik Sörstedt, Director Customer Experience at Lindex.

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