The collection is based on contemporary art created by eight young artists on behalf of Lindex. Using their individual tools and methods of expression, each artist created one original artwork on the theme of celebrating women. Inspired by this unique artwork, the Lindex design team interpreted the pieces and used them as an interesting starting point from which to launch their design process.
These artists have a strong creative force and a fantastic ability to portray and pay tribute to women through the medium of contemporary fashion. They have provided interesting perspectives and woven in references to our chosen theme, which they have portrayed in different ways. A common aspect of all eight art works is that they are visually strong, expressive and contain a myriad of colour, just like our fashion collection, says Pia Ekholm, Design & Buying Manager for Womens’ wear at Lindex.
Women are important to Lindex, which is why the fashion retailer is dedicated to empowering and inspiring women in different ways and wants women to be able to take their place in their world while expressing themselves. Through “Art meets Fashion”, Lindex wants to create wearable garments for women who wish to affirm themselves and their personality through expressive fashion.
The art purchased by Lindex will be sold at an exclusive vernissage. The money will be donated to HERproject, a collaborative initiative that strives to empower women who earn a low income salary working in global supply chains.
The unique collection “Art Meets Fashion” will be available in selected stores and at lindex.com as of 8 March 2018.