Lindex tests new concept in Iceland

The launch is realised together with the Icelandic franchise partner LDX 19, who today runs the seven Lindex stores in Iceland. The concept store is in central Reykjavik and is Lindex first of its kind. The premises has until now offered Lindex Lingerie but has now been given a new suit and will be Lindex first Click & Collect store.

We are very happy to welcome our customers to a new type of Lindex store. Here the customer gets the service and feeling which often follows with shopping in a small store, at the same time as she gets access to the big stores wide assortment and flexibility. Here she gets the real omni channel experience, says Albert Thor Magnusson, CEO at LDX 19.

In the store there is a selection of women´s wear, kids’ wear and lingerie meanwhile the complete assortment is available through large touch screens on the wall. Thanks to the Click & Collect service the customer orders the garments and choose home delivery or pick up in the store of choice. If the order is done online or in store before 3 pm on a weekday, the garments can be picked up in the new concept store at 5 pm the same day.

Just as Lindex, LDX 19 is driven by the customer experience. Both wants to offer inspiring and easy shopping in all channels and here the customer really gets a seamless shopping experience. LDX 19 is a brilliant partner with an enormous driving force so it’s very exciting to do this together with them, says Johan Isacson, Director of Lindex Franchise.

Lindex first store in Iceland opened in 2011. Today there are seven stores and two more are planned to open during 2018. The concept store in Reykjavik will open March 1 2018.

For more information:
Albert Thor Magnusson, CEO LDX 19, phone +354 691 3101
Johan Isacson, Director of Lindex Franchise, phone +46 31 739 50 30

Eva Jonasson
Media Relations Responsible, Lindex
Phone: 46 (0)31 739 50 60
E-mail: press@lindex.com