Logotype

Lindex goes global with ASOS

The Swedish founded fashion retailer Lindex continues to develop its online offer. This time together with the global fashion hub ASOS who are offering a selection of Lindex lingerie and nightwear to customers all over the world.

To strengthen its competitiveness and position as an Omni channel actor, Lindex recently started working with external online partners. Lindex has now joined ASOS’ roster of international brands, making the fashion brand available in more than 200 countries worldwide.

We are very customer focused at Lindex. We want to give them an outstanding shopping experience and part of this is, meeting the customer where she wants to be met. We are delighted to expand together with ASOS and to reach our followers wherever in the world they may be, says Henrik Sörstedt, Director of Customer Experience at Lindex.

ASOS is a worldwide fashion and style destination and a great complement to Lindex physical stores, shop online and other online partners. Earlier this summer Lindex lingerie also became available on Nelly.com.

För mer information, kontakta;

Kristina Hermansson
Corporate Communications Manager
Phone: 46 (0)31 739 50 70
E-mail: press@lindex.com

Related images

Lindex_ASOS_300.jpg

The news

Lindex launches new code of conduct with focus on gender equality

Lindex launches the ‘Lindex Code of Conduct’ with a strong focus on gender equality. The new code of conduct makes Lindex one of the first major fashion companies to integrate gender equality in its basic requirements for textile production and all business partnerships.
October 15, 2019

Lindex opens with record breaking success in Denmark

Lindex has now opened the doors to its new store located in Denmark’s biggest shopping mall Fields, Copenhagen. The store opening attracted 13.700 guests during the opening weekend.
October 7, 2019

Lindex launches collection to support cancer research

For International Breast Cancer Awareness Month, Lindex launches a collection of every day pieces where prints and soft knits are core. In October, 10 per cent of all sales from the collection is donated to cancer research.
September 24, 2019

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Read all news

Welcome to Lindex!
Lindex website uses cookies to provide the best possible user experience. If you continue without making any changes you allow this. Read more about cookies here