At Lindex we believe that how we combine our online shop and presence with our physical stores and how these channels can strengthen one another is a key to our competitiveness. Lindex online shop started a decade ago and to partner up with great online partners like Nelly is the natural next step, says Sophie Ready, Digital Partnerships Manager at Lindex.
Nelly offers a wide range of fashionable brands and is one of the Nordic’s premier destinations for online fashion. Through the partnership Lindex lingerie will be introduced to a new, youthful and fashion-oriented audience.