Logotype

Lindex makes it easy to find the right trousers

With the new concept ‘Pants Solution’, it becomes easier than ever for Lindex customers to shop trousers and discover their favorites in new modern designs.

We know that many women find it difficult to buy pants and we will change that. With Lindex ‘Pants Solution, it becomes easier than ever for our customers to buy pants, says Malin Lindgren, Design and Purchasing Director at Lindex.

Three years ago, Lindex launched Bra-volution, which since then has made it easier for thousands of women to find bras with their perfect fit. Now, Lindex uses the same concept for their trousers and presents the various fits with women’s names. When the customers have found their favorite trousers, it will be easy to discover them in new modern designs without even trying.

“Let’s say you’ve tried some different models and found that Nomi is one of your favorites. Then you know that all pants with the same name fit just as good, regardless of the design, material or take. It simplifies shopping both in store and online”, says Malin Lindgren.

Nea, Iris and Nomi are three of the trousers that Lindex customers get to know. Some have already found the stores and more are coming. This fall, customers get the opportunity to get to know 15 different types of fits. The new concept include everything from denim pants and twill to dressed trousers.

För mer information, kontakta;

Eva Jonasson
Media Relations Responsible, Lindex
Phone: 46 (0)31 739 50 60
E-mail: press@lindex.com

Related images

lindex pants solution.jpg

The news

Lindex launches new code of conduct with focus on gender equality

Lindex launches the ‘Lindex Code of Conduct’ with a strong focus on gender equality. The new code of conduct makes Lindex one of the first major fashion companies to integrate gender equality in its basic requirements for textile production and all business partnerships.
October 15, 2019

Lindex opens with record breaking success in Denmark

Lindex has now opened the doors to its new store located in Denmark’s biggest shopping mall Fields, Copenhagen. The store opening attracted 13.700 guests during the opening weekend.
October 7, 2019

Lindex launches collection to support cancer research

For International Breast Cancer Awareness Month, Lindex launches a collection of every day pieces where prints and soft knits are core. In October, 10 per cent of all sales from the collection is donated to cancer research.
September 24, 2019

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Read all news

Welcome to Lindex!
Lindex website uses cookies to provide the best possible user experience. If you continue without making any changes you allow this. Read more about cookies here