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Lindex launches Re:Design – a collection of exclusive upcycled products

In March, Lindex launches Re:Design – a collection of exclusive upcycled products that have been redesigned and remade locally in Borås, Sweden. The launch represents Lindex latest step in exploring new innovative more circular ways of working.

The collection consists of six pieces within women’s wear. The pieces originate from Lindex Better Denim garments from previous seasons which have been redesigned and remade in Sweden. The original garments have been given new details or taken apart and put back together creating whole new products.

We are so excited to launch our Re:Design collection! For this collection, we have looked at each original garment’s possibilities and explored new circular ways of working to use less resources and prolong the garments lifetime. Prolonging the life of great garments by redesigning them into new amazing pieces is really one more step towards a more sustainable and resource efficient way to produce great fashion! says Sara Winroth, Sustainability Manager at Lindex.

Re:Design is a pilot that Lindex has done in collaboration with Re:textile at The Swedish School of Textiles in Borås. Re:Textile is an organisation that develops design and business models for redesign and circularity in the textile industry.

“Our goal at Re:textile is to contribute to decreased consumption of resources through new design processes and business models and we are very happy to have done this project together with Lindex. Working with Lindex as a partner, with their strong fashion and broad target group, helps us to take redesign from nisch to a larger market which can really make a difference” says Adrian Zethraeus, Project Manager at Re:Textile.

Lindex Re:Design collection is a limited edition and will be available from March 16 at lindex.com and in two Swedish stores; Nordstan Gothenburg and Sergelgatan Stockholm.

Read more about Re:Design here.

For more information, please contact:
Miriam Tjernström
Press Relations Manager, Lindex
Phone: 46 (0)31 739 50 60
E-mail: press@lindex.com


Lisätiedot

Eva Kujansivu
Marketing & Communications Team Leader
Puhelin: 0201 422 400
E-mail: eva.kujansivu@lindex.com

Related images

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