Logotype

Lindex takes new sustainable step with ‘Even Better Denim’

Lindex launch their new ‘Even Better Denim’ styles containing post-consumer recycled cotton. The styles represent a new step in Lindex journey towards even more sustainable denim and closing the loop.

“We are proud of our new step towards reducing the environmental impact and closing the loop. Old garments that normally would have gone to waste has now become part of our new ‘Even Better Denim’ styles. That way we reduce the use of virgin material, saving water and energy in production, says Sara Winroth, Sustainability Manager of Lindex.” 

In 2014 Lindex began their denim journey towards producing denim in a more sustainable way. Significant progress was made and today 100 per cent of Lindex denim assortment is made from more sustainable cotton and with more sustainable processes that require up to 45 per cent less water and 27 per cent less energy. Lindex work with the ‘Even Better Denim’ styles to develop their more sustainable denim assortment even further by seeking innovations and exploring new solutions. The ambition with ‘Even Better Denim’ is to find improvements that can later be implemented in Lindex entire denim assortment.

The ‘Even Better Denim’ styles will be sold in all Lindex stores and at lindex.com from week 42.  

Download

For more information, please contact:

Miriam Tjernström
Press Relations Manager, Lindex
Phone: 46 (0)31 739 50 60
E-mail: press@lindex.com

Related images

Lindex_Even Better Denim.jpg

The news

Lindex launches new code of conduct with focus on gender equality

Lindex launches the ‘Lindex Code of Conduct’ with a strong focus on gender equality. The new code of conduct makes Lindex one of the first major fashion companies to integrate gender equality in its basic requirements for textile production and all business partnerships.
October 15, 2019

Lindex opens with record breaking success in Denmark

Lindex has now opened the doors to its new store located in Denmark’s biggest shopping mall Fields, Copenhagen. The store opening attracted 13.700 guests during the opening weekend.
October 7, 2019

Lindex launches collection to support cancer research

For International Breast Cancer Awareness Month, Lindex launches a collection of every day pieces where prints and soft knits are core. In October, 10 per cent of all sales from the collection is donated to cancer research.
September 24, 2019

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Read all news

Welcome to Lindex!
Lindex website uses cookies to provide the best possible user experience. If you continue without making any changes you allow this. Read more about cookies here