Lindex customers’ stars in the big spring underwear campaign

This spring Lindex big underwear campaign Bra-volution is being presented by Lindex customers, who’ve been encouraged to apply to become model for a day. 

The past two years Lindex has involved employees as models to show the new fit concept Bra-volution. The Bra-volution campaigns have been major successes; both in terms of sales but also for the customers, as the clarity in the concept makes it easier for them to find their favourite fit.

“We want to inspire even more women to find their bra favourites and this time we’re doing the campaign together with our customers. The girls were amazing and the energy at the shoot was great, mixed with a lot’s of excitement and a bit nervousness”, says Anne-Kathrine Almark, Marketing Communication Manager at Lindex.

With over 700 applications from 13 different countries also this campaign can count as a success. From the applicants 25 women was brought to casting in Stockholm, from where 6 finalists were chosen for the shoot in London. The finalists in this year’s campaign come from Sweden, Norway, Finland and Latvia.

“The shoot was great and it was very exciting to get the chance to see what happens behind the scenes. It felt fun and comfortable because the team at the studio were very professional and made us feel relaxed. It was an experience beyond what I expected and I’m happy I got to experience that, says Sanna Skoglund, one of the Bra-volution models.

The campaign and the spring collection will be launched in all Lindex stores and at lindex.com on February 4.

For high-res images and pack shots please visit http://about.lindex.com/en/images/lindex-bravolution-2016/

Related images

Bravolution 2016 (1) Group.jpg
Lindex Bravolution 2016 (2).jpg
Bravolution 2016 (5).jpg
Bravolution 2016 (3).jpg
Bravolution 2016 (4).jpg
Bravolution 2016 (7).jpg

The news

Lindex opens with record breaking success in Denmark

Lindex has now opened the doors to its new store located in Denmark’s biggest shopping mall Fields, Copenhagen. The store opening attracted 13.700 guests during the opening weekend.
October 7, 2019

Lindex launches collection to support cancer research

For International Breast Cancer Awareness Month, Lindex launches a collection of every day pieces where prints and soft knits are core. In October, 10 per cent of all sales from the collection is donated to cancer research.
September 24, 2019

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Lindex opens store in Denmark

Lindex will open store in Denmark this autumn. The store will be operated by a franchisee and will open in the attractive shopping centre Fields in Copenhagen.
May 14, 2019

Read all news

Welcome to Lindex!
Lindex website uses cookies to provide the best possible user experience. If you continue without making any changes you allow this. Read more about cookies here