#superrolemodel - Lindex Spring Campaign

“It’s what you do that defines you (https://www.youtube.com/watch?v=fwR91eNiuug)” is the Lindex 2015 spring campaign message, featuring Super Role Models Christy Turlington Burns, Liya Kebede and Toni Garrn. 

Lindex spring campaign is all about that true beauty comes from what you do as well as how you look. The campaign highlights three beautiful women who also do good things outside of the fashion world, which in turn makes them Super Role Models.

- I have learned that it’s what you do, how you do it and what you do with what you have that matters. I am who I am and I like that this campaign is providing a platform for each of us women, Toni, Liya and myself, at different stages of our careers who are all doing more with our lives than just modeling. I think it’s a positive example to show that none of us are only as we may seem at a glance and that everyone has the capacity to do more, says Christy Turlington Burns.

Beside the fact that Christy, Liya and Toni are all well-known, established models they also have a social commitment, primarily focused on motherhood and children. The organizations that they are engaged in are Every Mother Counts, Liya Kebede Foundation and Plan International-Because I am a Girl. To support their commitment Lindex will within the campaign sell the #superrolemodel t-shirt in a limited edition from which all profit will be donated to each of these women’s organisations.

- We chose to work with Christy, Liya and Toni as Super Role Models because we believe that the spirit they convey and the example they set will inspire our customers to consider the meaning of beauty - not only on the outside but the inside too. The campaign message is that we can all do better, in large and in small scale, and that concept is of great importance for both Lindex and its customers, says Johan Hallin, Director Concept & Marketing at Lindex.

Lindex, who have an ongoing social commitment, will during this campaign support WaterAid through “round-up” activities in all stores and by donating 10% from all sales during shopping events.

The #superrolemodel campaign will launch in Lindex stores worldwide and online at lindex.com on March 18. It will also be the very first campaign for Lindex launch in UK on March 27.  

Water Aid Facts
WaterAid is an international independent organization that works to transform lives by improving access to safe water, improved hygiene and sanitation in the world's poorest communities. WaterAid works in 27 countries worldwide,and Lindex have since 2014 committed to become a partner to WaterAid. The water issue is very important to Lindex, and is a part of our long-term sustainability commitment. Partly because textile production consumes large quantities of water and it is a precondition for our business, and mainly because access to clean water is essential to human life.

Related images

Lindex #SuperRoleModel spring campaign.jpg

The news

Lindex opens with record breaking success in Denmark

Lindex has now opened the doors to its new store located in Denmark’s biggest shopping mall Fields, Copenhagen. The store opening attracted 13.700 guests during the opening weekend.
October 7, 2019

Lindex launches collection to support cancer research

For International Breast Cancer Awareness Month, Lindex launches a collection of every day pieces where prints and soft knits are core. In October, 10 per cent of all sales from the collection is donated to cancer research.
September 24, 2019

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Lindex opens store in Denmark

Lindex will open store in Denmark this autumn. The store will be operated by a franchisee and will open in the attractive shopping centre Fields in Copenhagen.
May 14, 2019

Read all news

Welcome to Lindex!
Lindex website uses cookies to provide the best possible user experience. If you continue without making any changes you allow this. Read more about cookies here