Mathilda joins Lindex PR office in Stockholm

Mathilda Wilhelmsdotter Gundmark, a perfect match for the profile, ”a bold, energetic and a proactive PR professional” has started at the PR office in Stockholm. We are looking forward to a “Mathilda effect” to increase our press coverage and media presence to reach and inspire our customer even more!

Welcome to Lindex, How does it feel?

Thank you, becoming a part of Lindex feels fantastic. So much is happening at Lindex right now: upcoming collections with a high fashion content, the influences of the relatively new design manager Nina Starck, exciting design collaborations and of course Lindex expansion internationally. It’s really going to be super fun to be a part of this journey.

What were you doing before?

“Before I started at Lindex I worked as a project manager at the photograph agency LundLund, I have also been a project manager at a production bureau  and worked as a PR consultant for Louis Vuitton, Gant & Nikolaj d Etolie. My career in fashion and media started at the market and advertising department at Bon magazine”.

What do you plan to do first?

”I will focus on being proactive, to increase the activity in our stylish showroom and inspire our visitors, to increase the knowledge about Lindex different activities and promotions. I also want to get Lindex products exposed to a higher grade in the fashion press, blogs and by opinion makers.”

How will your previous experiences help you in your new role at Lindex?

”My previous experiences in the trade has given me a large network of contacts as well as an ability to tackle challenges head on. I’m a social and positive person and I believe that my dedication to Lindex and our collections will be reflected in the relations I develop in my role at Lindex PR department.”

For more information, please contact:
Kaisa Lyckdal
Press Relations Manager, Lindex
Phone: +46 (0)31 739 50 60
E-mail: kaisa.lyckdal@lindex.com


The news

Lindex launches new code of conduct with focus on gender equality

Lindex launches the ‘Lindex Code of Conduct’ with a strong focus on gender equality. The new code of conduct makes Lindex one of the first major fashion companies to integrate gender equality in its basic requirements for textile production and all business partnerships.
October 15, 2019

Lindex opens with record breaking success in Denmark

Lindex has now opened the doors to its new store located in Denmark’s biggest shopping mall Fields, Copenhagen. The store opening attracted 13.700 guests during the opening weekend.
October 7, 2019

Lindex launches collection to support cancer research

For International Breast Cancer Awareness Month, Lindex launches a collection of every day pieces where prints and soft knits are core. In October, 10 per cent of all sales from the collection is donated to cancer research.
September 24, 2019

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Read all news

Welcome to Lindex!
Lindex website uses cookies to provide the best possible user experience. If you continue without making any changes you allow this. Read more about cookies here