Lindex has through several different activities raised awareness about the fight against breast cancer, mostly through the popular collaboration with fashion icon Jean Paul Gaultier where 10 % of sales price where donated to the cause. A specially made bracelet as well as sales of the annual Pink Ribbon has also contributed to making this gathering higher than last years.
Lindex has been a main partner in the Pink Ribbon-campaign since 2003, a commitment that through the years has contributed to financing breast cancer research and raised awareness about the disease. Together with their customers, Lindex has now contributed with over 9,5 MEUR to the fight against breast cancer. In October every year, awareness about the cause is being raised by organizations, companies and individuals.