The store will offer a modern shopping environment that highlights the brand's Scandinavian heritage through interior decoration and environment.
"We strive to offer a world-class fashion experience, both in-store and online. This includes everything from interior decoration and service level to the fashion we offer and how we present it. Having a good store location along with an online store allows us to reach a wide range of customers starting from day one," says Ingvar Larsson.
A high level of accessibility is an important factor for establishment. Thanks to a distribution centre in place, the store can get quick replenish. British customers can already now shop easily and conveniently in local currency at lindex.com. Via the online store, customers from other parts of the country can also be reached.
Facts about British fashion and retail
• The total turnover in British fashion trade is expected to increase by 18.7 percent, from GBP 50.4 to 59.8 billion between 2013 and 2017.
• London is one of the world's most popular destinations for fashion shopping, with more global brands than any other metropolis in the world.
• 40 percent of the total tourists' consumption in London occurs in retail, which is estimated to correspond to GBP 92 billion.
• Retail in Great Britain employs more than 3 million people. It represents more than 10 percent of the total workforce, making the sector the largest private employer. In London alone, retail generates 400,000 jobs.