Logotype

Missoni and Lindex is stepping up the fundraising to Breast Cancer Research

Missoni and Lindex is stepping up the fundraising to Breast cancer research by launching a pink bracelet and donate 50 per cent of the sales price to the research about breast cancer.

The World famous Italian house Missoni has teamed up with the European fashion chain Lindex to support Breast Cancer Research and the collaboration has resulted in a unique collection, where 10 per cent of the total sales price directly goes to the fight against breast cancer.

To further enhance the collection a unique pink bracelet is launched where 50 per cent of the sales price goes to Breast Cancer Research.

-The symbol of the Pink Ribbon has been important in our design of the bracelet. In the Missoni Lindex Pink Bracelet two pink bands/ribbons meets each other in a modern and beautiful design. The craft, with the genuine leather is also important and gives a feminine feeling that fits all generations of women, says Lea Rytz Goldman, Director Design and Purchase at Lindex.

– The collaboration with Lindex has given us a unique opportunity to bring affordable design to every woman, and at the same time to give something back, through creating Worldwide awareness for breast cancer. The breast cancer research is such an important case. At Missoni, we have an industry where 95 per cent of the people working for us are women. Many people around me have been affected, the breast cancer research is really important, says Angela Missoni.

The pink bracelet is a part of the Missoni Lindex jewelry collection that Lindex launches on the 25th of September. The jewelry collection contains necklaces, earrings and the bracelet in two additional colors. The pink bracelet will though first be sold in store from the 1st of October, as a part of the Pink Ribbon Campain, and will cost 10 EUR.

For more and high-resolution images, please visit Lindex Newsroom .
News! Subscribe to Lindex press releases and follow us in social medias.

For more information, please contact:

Kaisa Lyckdal
Press Relations Manager, Lindex
Tel: 46 31 739 50 60
E-mail: kaisa.lyckdal@lindex.com

Related images

Pink-Bracelet Missoni Lindex

The news

Lindex opens with record breaking success in Denmark

Lindex has now opened the doors to its new store located in Denmark’s biggest shopping mall Fields, Copenhagen. The store opening attracted 13.700 guests during the opening weekend.
October 7, 2019

Lindex launches collection to support cancer research

For International Breast Cancer Awareness Month, Lindex launches a collection of every day pieces where prints and soft knits are core. In October, 10 per cent of all sales from the collection is donated to cancer research.
September 24, 2019

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Lindex opens store in Denmark

Lindex will open store in Denmark this autumn. The store will be operated by a franchisee and will open in the attractive shopping centre Fields in Copenhagen.
May 14, 2019

Read all news

Welcome to Lindex!
Lindex website uses cookies to provide the best possible user experience. If you continue without making any changes you allow this. Read more about cookies here