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Lindex expands its e-commerce and becomes more international than ever

Soon even more people will be able to shop at Lindex abroad. Today the fashion chain Lindex is launching Shop Online internationally for all EU countries.

This makes it possible to buy Lindex fashion collections online from all 27 EU countries. In recent years, Lindex has become one of Northern Europe’s largest fashion players, offering inspiring, affordable fashion for women and children.

Lindex launched its e-commerce site in 2007. Today it is a successful and popular web shop in Sweden, Finland and Denmark. At www.lindex.com you can buy fashion collections for women and children, as well as accessories and lingerie. Lindex Shop Online is constantly updated with new fashion, including garments with a high sense of fashion as well as basic garments.

“We’ve noticed that there’s an international demand for our fashion and we’re therefore pleased that it’s now possible to shop from Lindex Shop Online in all EU countries. Many people have contacted us because they’re interested in Lindex’s affordable fashion collections and in Scandinavian design. We now have a popular web shop and we’re pleased to be able to open it for fashion-conscious women in other countries,” says Anders Dahlberg, Operational Marketing Manager at Lindex.

The internet is becoming more and more powerful as a sales channel and women are the group that shops most online. Since Lindex started to focus on fashion-conscious women, the company has noticed that there is increased interest in its fashion collections abroad. For this reason, Lindex wants to make it easy to buy the company’s fashion online, even if there is not an actual store. In those countries where Lindex already has stores, e-commerce works as a complement. Lindex is one of the few fashion chains that has tried to make it easy for customers to shop online by allowing free delivery and free return of their orders to and from stores. In the last few years, sales at Lindex Shop Online have greatly increased.

For further information contact:

Anders Dahlberg, Operational Marketing Manager at Lindex Tel: +46 (0) 31 739 51 19 Mobile: +46 (0) 702 94 87 77
E-mail: anders.dahlberg@lindex.com

Kaisa Lyckdal, Press Relations Manager at Lindex Tel: +46 (0) 31 739 50 60 Mobile: +46 (0) 702 52 98 43
E-mail: kaisa.lyckdal@lindex.com

Lindex is one of Northern Europe’s leading fashion chains with over 400 stores in Sweden, Norway, Finland, the Baltic States, the Czech Republic, Slovakia, Russia and the Middle East. In 2011 Lindex Shop Online was launched throughout the EU at www.lindex.com. The Lindex business idea is to offer inspiring, affordable fashion. Its range covers several different concepts within lingerie, women’s wear, children’s wear and cosmetics. Lindex is part of the listed Finnish group, Stockmann. You can find more information at www.lindex.com.

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