This is the first time Lindex has chosen to work with an international stylist on a selected collection. Lindex chose this partnership with style icon Rachel Zoe to offer additional inspiration to women who love fashion on all its markets.
– We wanted to surprise our customers and therefore decided to work with one of the most famous stylists in the world. Rachel Zoe has a unique ability to find the best style for every woman on different occasions. She is internationally recognized for her sense of style and we are now able to offer our customers the same inspirational styling.” Says Lea Rytz Goldman, Design and purchasing director at Lindex.
Rachel has selected her favourite items from the Lindex collection, which brings a hint of summer with flower patterns and summer colours.
– I am passionate about styling for women and am looking forward to working with Lindex, says Rachel Zoe.
The collection will be available in all 428 Lindex stores on the fashion chain’s 12 markets and also online in 27 countries from 18 April 2011.
Images of Rachel Zoe are available at http://www.lindex.com/co/fashion/fashion-images/
Lea RytzGoldmann, Design and purchasing director Tel: +46 31 739 50 15, Mobile: +46 761 36 46 11
Kaisa Lyckdal, Press Relations Manager Tel: 031-739 50 60, Mobil: 0702-52 98 43
Lindex is one of Northern Europe’s leading fashion chains with over 400 stores in Sweden, Norway, Finland, the Baltic States, the Czech Republic, Slovakia, Russia and the Middle East. In 2011 Lindex Shop Online was launched throughout the EU at www.lindex.com. The Lindex business idea is to offer inspiring, affordable fashion. Its range covers several different concepts within lingerie, women’s wear, children’s wear and cosmetics. Lindex is part of the listed Finnish group, Stockmann. You can find more information at www.lindex.com.