This spring’s fashion at Lindex is an explosion of colours and patterns. We see a range of wonderfully strong colours and exquisitely soft pastels, mixed and matched in unexpected ways, says Ylva Alkman, Design and Purchasing Manager at the Lindex ladies wear department.
Carmen Kass is an Estonian supermodel who has graced the cover of fashion magazine Vogue in many countries. She was chosen by the magazine as “Model of the Year” some years ago. As one of the world’s most sought-after models, she has worked for designer Michael Kors as well as for fashion houses such as Calvin Klein, Donna Karan, Versace and Chanel.
We chose Carmen because she highlights our clothes in a fantastic way. As a model, she is unique and expressive, and the way she shows off our collection is just phenomenal, says Johan Hallin, Head of Marketing and Concept at Lindex.
Peter Andersson, Lindex, tel.: 725 865 795,
Karin Cífková, Communication Works, tel.: 737 283 022,
Lindex business idea is to offer inspiring affordable fashion. The range comprises several different concepts in lingerie, ladies’ fashion, children’s clothing and cosmetics. With about 400 stores in Sweden, Norway, Finland, the Baltic States, the Czech Republic, Slovakia, Russia and the Middle East, Lindex is one of northern Europe’s leading fashion chains. Lindex is part of the Finnish group Stockmann, listed on the Finnish Stock Exchange. For more information, go to www.lindex.com.