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Spring 2010

In time for the upcoming season, the design team at Lindex brings out three phenomena that are especially important to the fashion: a new manner of colour, denim as well as silhouettes and proportions.

COLOUR
Colour is one of the key concepts this spring. This is an entirely new colour sensation with a wide spectrum of pastels, soft and light colours as well as somewhat sharper or stronger nuances. Put a bit simply, it can also be summarised that this season’s most important colour families are blues, red tones such as orange, cerise, apricot and mandarin as well as the light skin tones. The neutrals, black, white and various nuances of grey-beige, are also as always a part of the spring colour palette.

DENIM
This spring, your favourite jeans join company with a number of other denim garments. Denim is one of the favourite materials for spring. Jackets, shirts, dresses, skirts, shorts and leggings made of denim are seen side-by-side with the jeans. Light washes dominate, as well as worn effects, and treatments which give a “spotty”, sometimes makes a somewhat batik feeling seem especially new.

SILHOUETTES AND PROPORTIONS
Play with volumes and cuts, everything in order to create a new and exciting look also continues in this spring’s fashion. The shoulders often stand out, built up in different ways, sometimes with shoulder pads or a natural silhouette with maybe a slip-down seam at the shoulder. Belts are often used to mark the waist, as well as down at the hips in order to achieve another silhouette. As well
, different varieties of asymmetrical cuts create
new shapes on the garments. There is still a lot of focus on narrow legs in combination with more volume upward. Layer-on-layer is a vital concept in the styling – long linen under short and wide tops to the narrow trousers or leggings

INFLUENCES

Rock

Strong colours are combined with black and white as well as light denim. Large printed patterns and details such as studs and zips – together, this all creates an urban, updated 80’s look.

Romantic
Inspiration of vintage and nostalgia is apparent in the femininely romantic portion of this spring’s fashion. Beautiful flowers in patterns, lace, embroidered details and small frills reinforce the feminine feeling in the collections.

Ethnic
The ethnic influences in this spring’s fashion display a fine mix where India and Africa meet. This is expressed both in the patterns as well as the colours. Batik and other patterns with an ikat or ornamental feeling in hot red nuances such as cerise, violent, orange or deep ocean-blue toners which stand out in tunics or dresses.

Cargo
The 80’s also inspires a modern cargo style with a superior luxurious feeling. For exciting safaris in the urban jungle: trousers and shorts with cargo influences, long tops in thin tricot which hang beautifully under cool, short jackets. Khaki tones are matched with turquoise and are accented with yellow.

The news

Lindex opens with record breaking success in Denmark

Lindex has now opened the doors to its new store located in Denmark’s biggest shopping mall Fields, Copenhagen. The store opening attracted 13.700 guests during the opening weekend.
October 7, 2019

Lindex launches collection to support cancer research

For International Breast Cancer Awareness Month, Lindex launches a collection of every day pieces where prints and soft knits are core. In October, 10 per cent of all sales from the collection is donated to cancer research.
September 24, 2019

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Lindex opens store in Denmark

Lindex will open store in Denmark this autumn. The store will be operated by a franchisee and will open in the attractive shopping centre Fields in Copenhagen.
May 14, 2019

Read all news

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