Today, Lindex presents its result and sales for 2018 and the fourth quarter. The fashion company’s strategic actions during the year have led to positive sales development and increased profitability.
Lindex operating profit for 2018 amounted to 298 MSEK, which is more than twice that of the previous year (130 MSEK). Strengthened margins, increased sales growth and reduced costs have contributed to the strong increase in profits.
”Our successful strategic actions have resulted in both good sales growth and reduced costs. In 2018, we increased our profitability in all our markets and all our business areas”, says CEO Susanne Ehnbåge.
Lindex increased its total sales in SEK in 2018 by 3.6 percent and by 1.4 percent in local currencies. Sales in the fourth quarter increased by 2.1 percent in SEK but decreased by 0.1 percent in local currencies. Lindex showed a better sales growth than the market in all Nordic countries in 2018, and the fashion company also continued its strong growth online with a sales increase of 46.6 percent over the year.
”Sales growth and good cost control will remain a major focus in 2019. We are growing strongly online, and will accelerate our digital investments over the year. Our success is built on how we create value and exceed the customer’s expectations. We now look ahead with great enthusiasm and with the ambition to continue to strengthen Lindex position as a global brand”, says Susanne Ehnbåge.