The collection

The collection

In March 2017 we launch Re:Design; a collection of exclusive upcycled products made from denim garments from our previous seasons. The collection consist of 6 pieces within women’s wear that has been redesigned and remade in Borås, Sweden. The denim garments have been given new details or taken apart and put back together, creating a whole new product.

The pieces

  • The kimono and the bag are made of material from 6 different pair of jeans that has been taken apart and put back together. The hanger loop consists of the belt loop from the original jeans. In the bag, the inside pocket is the back pocket that was removed from one of the other pieces. Available in One size.
  • On two of the jeans, we have added printed details and removed one of the back pockets for a whole new look. We have also cropped the jeans and given it a raw hem. Available in sizes 34-42.
  • On one of the jeans we have cropped the leg, given it a raw hem and added a print with a splash look. Available in sizes 38-42.
  • On one of the jeans we have cropped the leg and turned the excessive fabric inside out. Available in sizes 38-42.

The denim garments that has been redesigned and remade originates from our Better Denim assortment from previous seasons. These are made from more sustainable material and is produced using up to 45 percent less water, 27 less energy as well as less and better chemicals. The Re:Design pieces have gone through our regular processes to ensure they live up to our requirements for product safety and chemicals.

The Re:Design collection is a limited edition and available from March 16 2017 at and in two Swedish stores; Nordstan Gothenburg and Sergelgatan Stockholm.