Digital Marketing Analyst/ Digital Controller to AB Lindex

Do you have previous work experience of web analytics? Are you passionate about digital tools and would like to be a part of a fashion retail company with focus on digitalisation?

What can we offer you?

 Lindex is an international fashion brand from Sweden with around 5000 employees. Everything we do, we do for our customers and together we work to create an easy, inspiring and seamless experience of the Lindex brand. The entire retail industry is in an exciting time of digitalisation and an ever-changing environment, and at Lindex we work together every day to exceed our customers’ expectations.

At Lindex, our vision – to empower and inspire women everywhere – is our guiding star in everything we do and our values are the foundation: empower yourself and each other, seek constant improvement, make business oriented decisions, act sustainable and make it simple. Our vision is highly connected to sustainability and at Lindex we have made a promise: to make a difference for future generations, by empowering women, respecting the planet and ensuring human rights. Do you share our values and want to be part of Lindex?

Job Description  You will be a part of our Digital Sales Department, working globally with our all our markets. You will work alongside the Digital Performance Marketing Manager and other colleagues in the team, with the common goal to optimize the channel performance to reach online sales goals.

As a Digital Marketing Analyst, you manage the analysis of external web channel traffic to lindex.com and the Lindex app. You translate analysis into insights and suggest solutions that can be used to develop Lindex digital business. You ensure all technical and process requirements are met for proper analysis to be possible (UTM-tagging review, systems configuration, new partner/agency onboarding etc.). You have the responsibility for a cross-market analytical Digital Marketing dashboard, showing relevant KPIs per channel. The position also includes advisory on the performance media budget and activity planning, based on suitable KPIs and attribution analysis.

Are you the one we are looking for?

  • Previous work experience of web analytics or experience as a Controller (preferably within marketing or E-commerce)
  • Experience with Google Analytics, Google Data Studio and/or SQL
  • Very good skills in Excel
  • English, both spoken and written
  • Meritorious: Experience with UTM-tagging and attribution analysis, experience with performance media budget planning and performance prognosis, knowledge in Google AdWords, previous experience within fashion retail, previous experience with product feed and feed-based channels, Swedish proficiency

To succeed in this role, you have an interest and understanding for e-commerce and a strong passion for digital tools. Your ability to stay organized and the detailed mindset will be much appreciated characteristics. You are driven by numbers with a strong analytical ability. Furthermore, you are comfortable in a position where you work independently, take own initiatives and manage your time to meet the deadlines. We also see that you are a good at communicating and comfortable in team work.

We apply continuous selection in this recruitment process, which means that we might close the process before the set ending date. If this position is of interest – please do not wait to send us your application! We accept CV in Swedish or in English. We do not need your personal letter. Instead we want you to answer a few questions that you will be given when applying. Please apply online, we do not accept application via email. We look forward to receiving your application!