One Bag Habit

Today’s consumption of bags is unsustainable. In Sweden the average person uses almost 200 plastic bags per year, and one plastic bag is only used for approximately 30 minutes. We want to encourage our customers to buy a more sustainably produced bag and use it several times.

Since June 1st 2017 we charge customers for bags in our Swedish stores and in the beginning of 2018 the rest of Lindex own stores have joined the initiative. All surplus from the sales of bags is donated to causes that drive sustainable development, within environmental or social issues.

What is One Bag Habit?

One Bag Habit is a joint initiative by Lindex, KappAhl and H&M with the aim to reduce the consumption of all kind of shopping bags and increase the awareness about bags negative impact on the environment. The initiative is a response to the EU directive about reducing the consumption of plastic bags. The One Bag Habit initiative was launched in Sweden June 1st 2017, and in the beginning of 2018 Lindex Norway, Finland, Poland, Czech Republic, Slovakia, the Baltics and UK joined the initiative.

As a member in One Bag Habit companies commit to:

  • Charge for all shopping bags that are offered to customers, no matter the material or size.
  • Inform customers about shopping bags environmental impact, the advantages with a reduced bag consumption and how customers can contribute to a more sustainable bag consumption.
  • Offer customers shopping bags that is made of more sustainable materials and are recyclable.
  • Donate or invest the surplus from the sales of bags to causes that drive sustainable development, within environmental or social issues.
  • Annually report about the results.

Why have you started One Bag Habit?

Our ambition is to ease and accelerate the transition to a more sustainable consumption of bags. There is a crucial challenge in reducing the consumption of all kind of bags. Both plastic and paper bags have a negative impact on the climate. Even bags made of renewable material require a lot of energy to produce, transport and recycle. It takes nature 400 years to break down a plastic bag. During that time it breaks down to tiny parts and becomes a harmful ingredient in the food chain for both animals and humans.

Cotton bags are also resource intense, above all in the cultivation phase, and need to be used 130-400 times to get down to the same environmental impact as plastic bags. Simply, we need less bags and more usage of the bags we have. Best is to bring a bag from home instead of buying a new. Then you will save both the earth’s resources and your own economy.

If you do buy a bag from Lindex it is made of 80 per cent recycled plastic and 20 per cent oyster shells. The oyster shells are left-overs from the food industry and a renewable resource. The bags are 100 per cent recyclable.

What happens with the revenue from the bags?

All surplus from sales of the bags are donated to causes that drive sustainable development, within environmental or social issues. The member companies in One Bag Habit decide themselves to what cause the surplus is donated and annually report the result, on their website and/or in their annual report. Lindex donates the surplus from the sold bags to for example WaterAid and our joint project.

The sum from the first seven months in Sweden (June 1 – December 31, 2017) was 280 000 euro. This money was donated to the Swedish research program STEPS and the international organisation WaterAid.