Michaela Karnerfors – Purchaser

How did you start at Lindex and how have you grown within the Company so far?

-I started my journey at Lindex working as a trainee purchasing assistant, which subsequently led to a temporary position as a substitute. Lindex was then really on the rise as a fashion chain and it felt like a company where I could really feel at home and where I could develop and grow. I had long dreamed of working overseas, and given Lindex’ iinternational expansion I knew it was a possibility. It gave me even more inspiration to apply here.

-My dream eventually came true when I got the chance to work as a product developer in China at Lindex’ Shanghai office. After two years there I transferred back to Gothenburg where I began in my current role as a purchaser. In my time here we have made enormous advances as a fashion company!

What are the most inspiring areas of responsibility or tasks you have in
your role?

-One of the most enjoyable and important aspects of my role as purchaser is to work with my team to create collections and develop garments that our customers will love. It’s also genuinely inspiring and a real kick when you see the garment “live” out on the streets.

What are the biggest challenges?

-To find the right garment, at the right price, at the right time.

What do you like best about working at Lindex?

-My fantastic colleagues and being able to work with my main interest – fashion!