Lindex goes global with ASOS

The Swedish founded fashion retailer Lindex continues to develop its online offer. This time together with the global fashion hub ASOS who are offering a selection of Lindex lingerie and nightwear to customers all over the world.

To strengthen its competitiveness and position as an Omni channel actor, Lindex recently started working with external online partners. Lindex has now joined ASOS’ roster of international brands, making the fashion brand available in more than 200 countries worldwide.

We are very customer focused at Lindex. We want to give them an outstanding shopping experience and part of this is, meeting the customer where she wants to be met. We are delighted to expand together with ASOS and to reach our followers wherever in the world they may be, says Henrik Sörstedt, Director of Customer Experience at Lindex.

ASOS is a worldwide fashion and style destination and a great complement to Lindex physical stores, shop online and other online partners. Earlier this summer Lindex lingerie also became available on Nelly.com.