The consumption of bags in Lindex Swedish stores has decreased significant since the launch of One Bag Habit on June 1, 2017. Only about 30 per cent of Lindex customers have chosen to buy a bag which means that Lindex now to donates 280 000 euro to STEPS and WaterAid.
One Bag Habit is a joint initiative launched by Lindex, KappAhl and H&M with the aim to reduce the consumption of bags and raise awareness of bags negative environmental impact. Just like all companies that has joined One Bag Habit, Lindex charge for bags in its Swedish stores and during the first seven months only about 30 per cent of Lindex customers bought a bag.
We are very pleased with the impact that our joint initiative have had and how it contributes to a better bag consumption. The fact that two-thirds of Lindex Swedish customers have found other, more sustainable ways, to carry home their products feels great, says Anna-Karin Dahlberg, Sustainability Manager at Lindex.
Like all companies that has joined One Bag Habit, Lindex donates the surplus from sold bags to causes that drive sustainable development, within environment or social issues. The sum from the seven first months is 280 000 euro and this money will be donated to the Swedish research program STEPS and the international organization WaterAid.
Since the launch of the initiative, several Swedish companies have joined and in the beginning of 2018, Lindex in Norway, Finland, Great Britain, the Czech Republic, Poland, Slovakia and the Baltics will also start charging for the bags.
Learn more about One Bag Habit at lindex.com