Therese Blom CRM Business Developer

How did you start at Lindex and how have you grown within the company so far?
I was recruited to Lindex from Stena Line where I worked as Loyalty Program Manager. My first assignment at Lindex was to re-design the former Lindex Club into the loyalty program concept that we now have, More at Lindex. Today I work with business development at the new Digital Business Development Department, to find new solutions and ways for Lindex to improve the customer experience in all touch points to drive loyalty.

What are the most inspiring responsibilities or tasks you have in your current role?
I have a passion for understanding consumer behavior and how you can use these insights to better meet customer needs and wants. The most inspiring part is when a new concept or service, that we have designed and developed, is a success among the customers.

What are the biggest challenges?
The biggest challenge is that the customer expectation are changing fast due to the rapid technological development. The digital development is also very complex with a lot of dependencies between different IT-systems which make the projects I work with both very interesting and challenging. I do enjoy working in the borderland between marketing, IT and service design.

What is the best thing about working at Lindex?
That there is a constant movement forward. A feeling that we’re on a journey together towards something and that we all are needed on that journey. I appreciate that Lindex is a company that understands the importance of development, which I believe is a prerequisite for success in our business. And most importantly of course, all my great colleagues.

The news

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Lindex opens store in Denmark

Lindex will open store in Denmark this autumn. The store will be operated by a franchisee and will open in the attractive shopping centre Fields in Copenhagen.
May 14, 2019

Lindex and By Malina create the ultimate holiday wardrobe

Lindex and the Swedish fashion brand By Malina are collaborating to create a holiday wardrobe featuring 26 pieces, with everything you need for your holiday. By Malina’s strong artistic idiom featuring bright colours and beautiful prints has been integrated into Lindex’s world. The collection will be launched online and in selected stores in all markets 9th May, 2019.
April 30, 2019

Strong quarter for Lindex with sales growth and increased profitability

Today, Lindex presents its sales and result for the first quarter and reports a continued strong sales growth and increased profitability.
April 30, 2019

Read all news

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