Therese Blom CRM Business Developer

How did you start at Lindex and how have you grown within the company so far?
I was recruited to Lindex from Stena Line where I worked as Loyalty Program Manager. My first assignment at Lindex was to re-design the former Lindex Club into the loyalty program concept that we now have, More at Lindex. Today I work with business development at the new Digital Business Development Department, to find new solutions and ways for Lindex to improve the customer experience in all touch points to drive loyalty.

What are the most inspiring responsibilities or tasks you have in your current role?
I have a passion for understanding consumer behavior and how you can use these insights to better meet customer needs and wants. The most inspiring part is when a new concept or service, that we have designed and developed, is a success among the customers.

What are the biggest challenges?
The biggest challenge is that the customer expectation are changing fast due to the rapid technological development. The digital development is also very complex with a lot of dependencies between different IT-systems which make the projects I work with both very interesting and challenging. I do enjoy working in the borderland between marketing, IT and service design.

What is the best thing about working at Lindex?
That there is a constant movement forward. A feeling that we’re on a journey together towards something and that we all are needed on that journey. I appreciate that Lindex is a company that understands the importance of development, which I believe is a prerequisite for success in our business. And most importantly of course, all my great colleagues.

The news

Lindex invests in start-up – new underwear brand Closely

Lindex joins as partner in Closely, a new Swedish underwear brand for women. The partnership is part of Lindex's work to create new growth opportunities. Behind Closely are two of Sweden's best-known creatives, Tove Langseth and Filip Nilsson. 
November 15, 2019

Lindex’s customers raise 969 000 EUR to cancer research

With great commitment, pride and a specially designed collection, Lindex has together with its customers raised 969 000 EUR to cancer research.
November 12, 2019

Lindex recalls snap-on bracelet with a cat head

We have discovered that a snap-on bracelet with a cat head is incorrectly constructed and does not meet Lindex’s safety requirements. The metal component inside the bracelet is not properly protected which means that its sharp edges may pose a risk of injury. 
November 6, 2019

Lindex increases sales and maintains its strong result

Lindex is performing well, as indicated by its interim result and sales from the third quarter. The fashion company maintains its strong performance, demonstrating improved result and increased sales in all markets. 
October 30, 2019

Lindex in collaboration with Something Borrowed

Lindex starts renting out clothes and through their business Something Borrowed, they give their customers the opportunity to rent premium garments from the fashion company’s Extended collection.
October 24, 2019

Lindex launches new code of conduct with focus on gender equality

Lindex launches the ‘Lindex Code of Conduct’ with a strong focus on gender equality. The new code of conduct makes Lindex one of the first major fashion companies to integrate gender equality in its basic requirements for textile production and all business partnerships.
October 15, 2019

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