Michaela Karnerfors – Purchaser

How did you start at Lindex and how have you grown within the Company so far?
I started my journey at Lindex working as a trainee purchasing assistant, which led to a temporary position as a substitute. Lindex was really on the rise as a fashion chain and it felt like a company where I could feel at home, develop and grow. For a long time, I had dreamed of working overseas, and given Lindex international expansion I knew it was a possibility. It gave me even more inspiration to apply here.

My dream eventually came true when I got the chance to work as a Product Developer in China at Lindex Shanghai office. After two years there I transferred back to Gothenburg where I began in my current role as a purchaser. During my time here we have truly advanced as a fashion company!

What are the most inspiring areas of responsibility or tasks you have in your role?
One of the most enjoyable and important aspects of my role as a Purchaser is to work with my team to create collections and develop garments that our customers will love. It’s also genuinely inspiring and a real kick when you see the garment “live” out on the streets.

What are the biggest challenges?
To find the right garment, at the right price, at the right time.

What do you like best about working at Lindex?
My fantastic colleagues and being able to work with my main interest – fashion!

Short facts

CRM Business Developer


Started at Lindex:

Favorite garment:
A pair of perfect jeans

Fashion, interior, travel and meet new people!

The news

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Lindex opens store in Denmark

Lindex will open store in Denmark this autumn. The store will be operated by a franchisee and will open in the attractive shopping centre Fields in Copenhagen.
May 14, 2019

Lindex and By Malina create the ultimate holiday wardrobe

Lindex and the Swedish fashion brand By Malina are collaborating to create a holiday wardrobe featuring 26 pieces, with everything you need for your holiday. By Malina’s strong artistic idiom featuring bright colours and beautiful prints has been integrated into Lindex’s world. The collection will be launched online and in selected stores in all markets 9th May, 2019.
April 30, 2019

Strong quarter for Lindex with sales growth and increased profitability

Today, Lindex presents its sales and result for the first quarter and reports a continued strong sales growth and increased profitability.
April 30, 2019

Read all news

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