Michaela Karnerfors – Purchaser

How did you start at Lindex and how have you grown within the Company so far?
I started my journey at Lindex working as a trainee purchasing assistant, which led to a temporary position as a substitute. Lindex was really on the rise as a fashion chain and it felt like a company where I could feel at home, develop and grow. For a long time, I had dreamed of working overseas, and given Lindex international expansion I knew it was a possibility. It gave me even more inspiration to apply here.

My dream eventually came true when I got the chance to work as a Product Developer in China at Lindex Shanghai office. After two years there I transferred back to Gothenburg where I began in my current role as a purchaser. During my time here we have truly advanced as a fashion company!

What are the most inspiring areas of responsibility or tasks you have in your role?
One of the most enjoyable and important aspects of my role as a Purchaser is to work with my team to create collections and develop garments that our customers will love. It’s also genuinely inspiring and a real kick when you see the garment “live” out on the streets.

What are the biggest challenges?
To find the right garment, at the right price, at the right time.

What do you like best about working at Lindex?
My fantastic colleagues and being able to work with my main interest – fashion!

Short facts

CRM Business Developer


Started at Lindex:

Favorite garment:
A pair of perfect jeans

Fashion, interior, travel and meet new people!

The news

Lindex invests in start-up – new underwear brand Closely

Lindex joins as partner in Closely, a new Swedish underwear brand for women. The partnership is part of Lindex's work to create new growth opportunities. Behind Closely are two of Sweden's best-known creatives, Tove Langseth and Filip Nilsson. 
November 15, 2019

Lindex’s customers raise 969 000 EUR to cancer research

With great commitment, pride and a specially designed collection, Lindex has together with its customers raised 969 000 EUR to cancer research.
November 12, 2019

Lindex recalls snap-on bracelet with a cat head

We have discovered that a snap-on bracelet with a cat head is incorrectly constructed and does not meet Lindex’s safety requirements. The metal component inside the bracelet is not properly protected which means that its sharp edges may pose a risk of injury. 
November 6, 2019

Lindex increases sales and maintains its strong result

Lindex is performing well, as indicated by its interim result and sales from the third quarter. The fashion company maintains its strong performance, demonstrating improved result and increased sales in all markets. 
October 30, 2019

Lindex in collaboration with Something Borrowed

Lindex starts renting out clothes and through their business Something Borrowed, they give their customers the opportunity to rent premium garments from the fashion company’s Extended collection.
October 24, 2019

Lindex launches new code of conduct with focus on gender equality

Lindex launches the ‘Lindex Code of Conduct’ with a strong focus on gender equality. The new code of conduct makes Lindex one of the first major fashion companies to integrate gender equality in its basic requirements for textile production and all business partnerships.
October 15, 2019

Read all news

Welcome to Lindex!
Lindex website uses cookies to provide the best possible user experience. If you continue without making any changes you allow this. Read more about cookies here