Lindex in the 21st century

Lindex in the 21st century

Lindex launches a major effort to develop the Lindex concept. The Fashion Report with fashion model Emma Wiklund has a strong influence on the Swedish fashion scene in the new millenium. Lindex looks east and starts its expansion in Central Europe, opening stores in the Baltic States as well as the Czech Republic.

The Finnish listed company Stockmann becomes the new owner of Lindex in 2007 and with their help the Russian market opens up for Lindex, which opens its first store in St Petersburg in 2008. In addition, Lindex starts franchising operations in the Middle East.

In 2007, Lindex Shop Online was launched in Sweden, which allows Lindex customers to also purchase Lindex fashion on the internet. Shop Online was launched in Denmark two years later.

In autumn 2009, Lindex was recognised as “Fashion Chain of the Year” and “Best Design Concept of the Year” at a Swedish fashion gala.

For the seventh year in a row, Lindex is the main partner in the Cancer Society’s Pink Ribbon campaign, and Emma Wiklund is designing the “Pink Collection by Emma Wiklund”. L

Later on in the autumn, Ewa Larsson will become the first external designer to design her own collection for Lindex – “Affordable Luxury”.

The expansion in 2009 focused eastwards, with Lindex opening its first stores in Slovakia and in the Russian capital, Moscow. At the same time, Lindex now has ten stores on a franchise basis in Saudi Arabia.

The news

Lindex opens with record breaking success in Denmark

Lindex has now opened the doors to its new store located in Denmark’s biggest shopping mall Fields, Copenhagen. The store opening attracted 13.700 guests during the opening weekend.
October 7, 2019

Lindex launches collection to support cancer research

For International Breast Cancer Awareness Month, Lindex launches a collection of every day pieces where prints and soft knits are core. In October, 10 per cent of all sales from the collection is donated to cancer research.
September 24, 2019

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Lindex opens store in Denmark

Lindex will open store in Denmark this autumn. The store will be operated by a franchisee and will open in the attractive shopping centre Fields in Copenhagen.
May 14, 2019

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