Lindex started in 1954 as a lingerie store in Alingsås, Sweden. We have over 60 years experience and knowledge in creating underwear for women and that small lingerie store has now been joined by nearly 500 other stores. This makes us a market leader for lingerie in Scandinavia.

Under the name Bra-volution we have revolutionised the way of presenting and choosing the right bra. Our bra assortment consists of 14 fits for many different needs, shapes and silhouettes.

When the customers finds her perfect fit, with a specific name, she can be sure that the fit will always be same. Each fit is available in several styles with different materials and colors to choose from and the customer can always match her bra with a variety of panties.

The bra assortment has been developed through extensive customer trials where women of various ages, bra sizes and preferences tested several bra fits.

In addition to our wide assortment, we also have Ella M collections with luxurious and sensual lingerie in a stylish and elegant appearance, and So.U is a youthful and colorful collection with a mischievous attitude.

Among our socks and tights, you will find everything you need for everyday and special occasions, and among our night wear you can find both classic feminine and trendy collections.

Our swim wear consists of trendy collections with inspirational accessories.

The news

Continued strong result for Lindex

Today, the fashion company presents its interim result and sales for the first half of the year and the second quarter. The result shows that Lindex has maintained its strong performance.
August 9, 2019

Lindex in collaboration with Boozt

Lindex continues its digital expansion and are now partnering up with Boozt. As a first step, a selection of Lindex kids’ clothing is available at Boozt.com.
July 10, 2019

Lindex recruits Marie Paulsson as Creative Director

As part of Lindex’s work to create a holistic brand experience in Lindex’s all channels and further strengthen the customer experience, the fashion brand has recruited Marie Paulsson as Creative Director.

June 18, 2019

Lindex opens store in Denmark

Lindex will open store in Denmark this autumn. The store will be operated by a franchisee and will open in the attractive shopping centre Fields in Copenhagen.
May 14, 2019

Lindex and By Malina create the ultimate holiday wardrobe

Lindex and the Swedish fashion brand By Malina are collaborating to create a holiday wardrobe featuring 26 pieces, with everything you need for your holiday. By Malina’s strong artistic idiom featuring bright colours and beautiful prints has been integrated into Lindex’s world. The collection will be launched online and in selected stores in all markets 9th May, 2019.
April 30, 2019

Strong quarter for Lindex with sales growth and increased profitability

Today, Lindex presents its sales and result for the first quarter and reports a continued strong sales growth and increased profitability.
April 30, 2019

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