Lindex started in 1954 as a lingerie store in Alingsås, Sweden. We have over 60 years experience and knowledge in creating underwear for women and that small lingerie store has now been joined by nearly 500 other stores. This makes us a market leader for lingerie in Scandinavia.
Under the name Bra-volution we have revolutionised the way of presenting and choosing the right bra. Our bra assortment consists of 14 fits for many different needs, shapes and silhouettes.
When the customers finds her perfect fit, with a specific name, she can be sure that the fit will always be same. Each fit is available in several styles with different materials and colors to choose from and the customer can always match her bra with a variety of panties.
The bra assortment has been developed through extensive customer trials where women of various ages, bra sizes and preferences tested several bra fits.
In addition to our wide assortment, we also have Ella M collections with luxurious and sensual lingerie in a stylish and elegant appearance, and So.U is a youthful and colorful collection with a mischievous attitude.
Our swim wear consists of trendy collections with inspirational accessories.