Lindex releases a mobile app to offer their customers a smarter and more convenient shopping experience. With key features such as Instagram integration, inspiration feed, order management and access to current offers, the goal is an inspiring and personalized shopping service. The initiative is part of the fashion company’s commitment to making it easy for customers to be inspired and to shop wherever they are.
A central part for the development process has been to understand and customize the app according to customer needs. The app offers an omnichannel experience with features that are linked both to Lindex’s digital and physical stores. For example, the customer in store can scan products for more product information or information about availability in stores. The service also offers the customer the opportunity to prepare their shopping in the app but to complete their purchase in store or at lindex.com.
The number of customers shopping via mobile has grown rapidly in recent years, and the app will be central in offering an inspiring and user-friendly shopping experience for our customers. During development, we have received very positive feedback from pilot users and we have high expectations of how the app will be received by our customers, says Linda Johansson, Project Manager at Lindex.
The app is adapted to Lindex’s active customers, i.e. customers who have been shopping online during the last year or who are members of the Lindex loyalty club ‘More at Lindex’, which has a total of four million members, of which about two million in Sweden.
The application is developed with the Xamarin framework to create an unified platform experience regardless of operating system. The app is optimized for smartphones and is available for both iPhone and Android. It can be downloaded in Norway and Sweden on App Store and Google Play.
During the development process, Lindex has collaborated with DigitasLBi and Bitzeal.