Many of Lindex customers and employees are women, which naturally influences Lindex social commitment where we strive to support women and the fight against breast cancer.
Breast cancer is the most common cancer among women in Sweden and every year about 8000 women are diagnosed. Today as many as 80 percent of those who develop breast cancer survives. This has been made possible due to the progresses made in cancer research, a field of research that is in constant need of financial support. By contributing to financing the research and raising awareness about the disease, Lindex can together with our customers support the fight against breast cancer.
Lindex is a proud main partner of the Pink Ribbon campaign since 2003, a commitment that contributes to financing breast cancer research and raising awareness about the disease. Together with our customers we have contributed with over 10.8 Meuro to the fight against breast cancer.
Pink Ribbon is an organization that started in 1991 in the United States and has grown to become a major international movement. In October every year, organizations and individuals pay extra attention to the issue of breast cancer.
Lindex has supported the Pink Ribbon campaign through various activities throughout the years. For example, we have dedicated a Saturday in October where we have donated 10% of all sales to the cause. We have had social media activities resulting in donations and sold various types of products in favor of Pink Ribbon, such as bracelets, sports bra, scented candles, lip gloss and collections.
Lindex designer collaborations for Pink Ribbon
Since 2010, Lindex have had designer collaborations in favor of the Pink Ribbon campaign. The designers have created collections for the cause, which have been sold in stores with 10% of the sales being donated to the cause. This way, we have given our customers the opportunity to shop an affordable, exclusive design collection at the same time as contributing to an important cause.
• 2010 Narciso Rodriguez
• 2012 Missoni
• 2013 Matthew Williamsson
• 2014 Jean Paul Gaultier