Design

Our design- and purchasing department is located in our head office in Gothenburg, Sweden. Here we have teams with designers, purchasers, assistants, pattern designers, product managers, and purchase controllers all working to realise creative ideas into finnished products. 

Above and beyond the fantastic work of our in-house designers, we began collaborating with external designers in 2009. These dynamic, exciting partnerships have involved Missoni, Matthew Williamson, and Jean Paul Gaultier.

Our Scandinavian heritage is evident in our collections and we always work to combine great fit, quality, value for money and the right fashion sense. Our fashion is created with sustianbility in mind. By making conscious choices in the design phase we can achieve a sustainable differens in both the production process as well as in the finished product.

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